J BRAND creates denim and ready-to-wear pieces with an emphasis on innovation and sustainability, and a keen awareness of the impact we have on the world at large. They are passionate in the belief that the person makes the outfit, not the other way around, and that passion drives us to constantly ideate, create, and innovate. They aim to embody the elevated lifestyle of today’s consumer.
J BRAND was originally founded in 2005 in Los Angeles, the original premium denim brand based in DTLA—the denim capital of the world. At the brand’s first fittings, the designers renounced the relaxed fit that was mainstream at the time, and the first true skinny jean was born. As the first denim company to introduce a skinny silhouette to the global market, J BRAND soon introduced other directional silhouettes and fabrications: the Maria high-rise skinny, Natasha, Carolina, our trademark Photo Ready denim—as well as its high-definition follow-up, Photo Ready HD—and the leather L8001, which has been a celebrity-loved staple since the brand’s inception. Today, these styles are the foundation of J BRAND's DNA and are known as the permanent Icons. The first women’s ready-to-wear line came in Spring 2012, featuring luxe materials and a modern design sensibility.
The brand has collaborated with celebrities like Christy Turlington, Elsa Hosk, Cole and Dylan Sprouse, Kate Bosworth, and Stephanie Shepherd, whose exclusive design sold out in less than 24 hours. The brand's recent creative partnership with supermodel and brand ambassador Elsa Hosk realized a sustainably minded capsule collection of forward denim and leather pieces that are beloved by the VIP set globally.